There's a lot of confusion out there.
By "there", I mean where you are... and I am...
... and the confusion is about service - what it is and what it isn't.
The reason this is relevant to IT leadership is that we are (or should be) working to transform our department or division into a full functioning service organization.
We tell people that our core mission in life is to 'help them be successful in their jobs, and leverage technology to do things they could never do before'.
But sometimes our customers get confused.
They confuse "service" with "servant".
